BOKEH SOUTH AFRICA INTERNATIONAL FASHION FILM FESTIVAL 2018 ANNOUNCEMENT

MEDIA RELEASE
17 August 2017

Onwards and upwards! The Bokeh South Africa International Fashion Film Festival 2018 is prepped and ready to
take you on a magic rollercoaster ride into the world of fashion film and glamour like never before! The
prestigious festival, now in its fifth successful year, is charged and ready to get pulses racing with a host of new
activities and international sponsors, culminating in the two prestigious Oscar-style red-carpet gala events to be
held consecutively in both Johannesburg and Cape Town for the first time next year.

“The Festival has grown each year in size and scope and we can confidently say that our local South African
production is now the premier global Fashion Film Festival, attracting a host of new best-of-breed partners and
entrants from around the world. We are proud to announce that Pernod Ricard has recently aligned with us
through Jameson Irish Whisky, as have the iconic Napa Valley winery, Sterling Vineyards, who have been the
exclusive wine partner at the Oscars for more than 10 years, as well as US media powerhouse FNL Network,
who broadcast to over 60-million viewers,” enthused Adrian Lazarus, Founder and Managing Director of the
Mercedes-Benz Bokeh South Africa International Fashion Film Festival.

The evolution of the Festival now incorporates a series of structured monthly showcase events across SA, leading
up to the gala events in April 2018. During these events, SA’s top local fashion film-making talent will be
presented alongside international filmmakers in collaboration with the Bokeh partners. These ‘mini-festivals’
will deliver high level interaction between industry insiders, invited guests, VIPs, film makers, fashion designers,
media and invited Bokeh fans for the full multi-sensory ‘Bokeh experience’. The annual calendar of events will
create an innovative activation platform showcasing the aligned brand partners’ new products and, of course,
the latest fashion film submissions from around the world. The events will also feature as an opportunity to
create desirable marketing content which will be shared across all platforms and drive the Bokeh Fashion Film
message to its fast-growing global audience.

Selvin Govender, Marketing Director of Mercedes-Benz Cars, comments: “Mercedes-Benz has proudly been
aligned to the Bokeh South Africa International Fashion Film Festival since inception, as the official vehicle
sponsor, and we share the same values of precision, performance, and innovation, and the Festival offers us a
sensory rich engagement platform to present these core values to a desirable and growing audience.”

The 10 planned hub events are all part of the lead-up to the ultimate grand finale in 2018, where two spectacular
gala events will be hosted in Cape Town and Joburg, one week apart. These two spotlight events will comprise
of an invited industry meet-and-greet on the Thursday evening, followed by a director’s daytime viewing
experience on the Friday. In addition to viewing the chosen fashion films, guests will experience festival master
classes, makeup expos as well as industry talks and presentations from top international guest speakers and
leading industry professionals. The lead-up events all culminate with the glamorous Oscar-style red-carpet
awards shows on 6 and 7 April 2018 in Cape Town, and 13 and 14 April 2018 in Johannesburg.

“Jameson Irish Whiskey is proud to partner with the Bokeh Fashion Film Festival as part of our continued support
within the film community. We felt an alignment to the fearless nature and innovative execution presented by
these highly talented filmmakers who express their individuality and reflect their craft without boundaries,”
says Daryl Dixon, Jameson Whiskey Marketing Manager.

Social media is the all-powerful global communication tool that never sleeps, so keep your eyes peeled as this
year features an always-on daily social media feed across Facebook, Instagram and Twitter (@bokehfff). These
channels will publish news, upcoming events, times, new products, featured fans (bloggers, lifestyle media and
personalities) and their interaction with our partners’ products and brands, competitions, new film fashion and
trends, as well as pics and news from upcoming and past social events on the Bokeh calendar.

The name Carrol Boyes immediately brings to mind cutting-edge design in pure homeware. Aptly termed
Functional Art, it is these iconic sculptures that will be the beautiful awards for the category winners at the 2018
Bokeh Fashion Film Festival. “The creative collaboration between Fashion Film and Functional Art is
revolutionary and we are delighted and honored to once again be a part of such an internationally acclaimed
festival,” comments Taniya Miller, Account Executive at Carrol Boyes.

The festival’s aim of acknowledging and rewarding upcoming fashion and film talent is set to have more impact
and reach than ever, having recently concluded a media deal with FNL media group in the USA, adding $30-
million in broadcast value to the existing R60-million coverage generated by the partnership with Luxury Brands
for the aligned brands during 2017. The FNL Network is broadcast in the USA to more than 60-million viewers,
including those now deployed by cable operators such as Comcast, Charter and DirecTV, Film On TV and shortly,
they will also be launching on Amazon Prime.

In addition to the stated sponsors, the festival is proud to be aligned with prestigious brands and companies
including, Fuji Films, Treasury Wines, M.A.C, Label M, Havaianas, La Vie Water, Segafredo Coffee and Art Lab.
For more information or to book tickets go to www.bokehfestival.co.za.

Social Media
Facebook: @bokehfff (https://www.facebook.com/bokehfff/)
Twitter: @bokehfff (https://twitter.com/bokehfff?lang=en)
Instagram: @bokehfff (https://www.instagram.com/bokehfff/?hl=en)
Hashtags: #bokehfff #bokehfff2018
For further information, images, links to videos or to arrange an interview contact:
Luxury Brands
Michelle Reitz
michelle@luxurybrands.co.za